Custom B2B portal handles complex pricing for 100,000+ products with DynamicWeb

During this time, the Iden Group decided to also replace their connected custom-built web shop with a modern platform that would integrate with their new ERP system. The new solution would also need to handle Iden's complex pricing and purchasing models: With individualized pricing and over 100,000 products stored in multiple warehouse locations, the logistical challenge was huge. Customers would have to be able to place orders from the different warehouses with their individual prices and discounts. This extended to returns, where these logics would have to be reversed and which the solution needed to accommodate as well.

Out-of-the-box solutions were not able to handle their complex processes, so they needed a platform that could be customized to fit their needs. This is where DynamicWeb became involved, as the solution that offered many of their required features out-of-the-box but was adjustable enough to be tailored to their specific processes.

Additionally, the Iden Group wanted to implement a PIM system to manage their 100,000 products. DynamicWeb offers a PIM system included in their Digital Experience Platform, which eliminated the need for a separate solution that would complicate Iden's tech stack.

As a family-owned business, Iden places great importance on strong relationships with both customers and vendors. DynamicWeb embraced this approach, working closely with Iden’s team, the owners and CEO, and visiting their Berlin headquarters multiple times. This close collaboration ensured that the solution was tailored to Iden’s specific needs and could be adjusted along the way.

The Iden Group selected DynamicWeb’s digital experience platform to unify CMS, PIM, and eCommerce into a single, powerful solution. Key features of the new platform include:

• Seamless integration with Microsoft Dynamics D365 Business Central: Providing real-time pricing and inventory updates.
• DynamicWeb PIM: Efficiently managing Iden's extensive catalogue of over 100,000 products, ensuring accurate and up-to-date product information.
• Improved navigation and usability for a more efficient shopping experience.
• A multiple shopping cart system: Allowing Iden's B2B customers to manage multiple orders, collaborate with colleagues by adding products to shared carts, and even upload bulk orders via Excel.
• A redesigned return management process: Handling complex B2B returns from different warehouses and baskets efficiently.
• Personalized search results and recommendations
• Integration of a DAM system: Simplifying the management of digital assets such as images, videos, and product documentation.

Customers have responded positively to the new platform, praising its modern design, intuitive ordering process with custom features like the multiple carts optionality, and enhanced navigation. With faster search functionality and personalized product recommendations, finding and purchasing the right products has become easier than ever.

Internally, the system has improved operations, reducing manual work and increasing efficiency. The intuitive drag-and-drop editor allows non-technical teams to update content effortlessly, so that the website stays dynamic and up to date. Automated real-time pricing updates have minimized manual input and ensure that customers always see their correct price.

The platform’s adaptability really showed when several new features were quickly implemented post-launch, following customer feedback. This demonstrates how DynamicWeb continues to evolve with Iden’s needs.

Looking ahead, the Iden Group is already planning new integrations. The company is confident that DynamicWeb’s flexible and scalable solution will support its future growth.