Where to start with AI: practical steps for SMBs in the Microsoft ecosystem

AI is no longer a futuristic concept reserved for enterprise giants, it’s a practical tool that small and mid-sized businesses can leverage today. Yet for many organizations, knowing where to start can feel overwhelming. Should you dive into Copilot, automate manual workflows, or explore predictive analytics? Without a clear strategy, it’s easy to get distracted by shiny-object solutions that don’t drive real impact.

In this episode of the Dynamic Leaders Podcast, we break down how organizations in the Microsoft ecosystem can take their first realistic steps toward AI adoption. From shifting mindsets around what AI can (and can’t) do to identifying practical use cases that deliver quick wins, we’ll explore how to build momentum without overextending budgets or teams. You’ll also hear how Microsoft’s evolving AI capabilities, embedded in Dynamics 365, Power Platform, and everyday productivity tools, create accessible entry points for companies of any size.

We’ll also touch on how AI is showing up in commerce platforms like DynamicWeb, whether through automating product enrichment, generating content, or supporting multilingual growth, demonstrating how even modest AI features can make a real difference for organizations.

This conversation will cover:
• How organizations can adopt an “AI-ready” mindset without overcomplicating strategy.
• Use cases that deliver measurable value within the Microsoft stack.
• Where AI fits naturally into tools like DynamicWeb for day-to-day efficiency.
• Practical steps to avoid shiny-object syndrome and stay focused on outcomes.